XR Storytelling Lab
Create immersive XR and AR experiences whilst learning the art of storytelling, creative design, and powerful presentation skills.
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Transform Your Creative Vision into Immersive Reality
Welcome to the Merrill Multimedia Lab's XR Storytelling Lab, where imagination meets cutting-edge technology. This innovative course is designed for aspiring XR and AR creators who want to master the art of immersive storytelling.
Over eight transformative weeks, you'll journey from concept to completion, designing interactive experiences that captivate and engage audiences. Whether you're a creative professional looking to expand your skillset or an enthusiast ready to break into the XR industry, this hands-on programme provides everything you need to succeed.
Learn from industry professionals and higher-education lecturers who bring real-world expertise to every session. You'll develop not just technical skills, but the creative thinking and entrepreneurial mindset essential for thriving in the immersive technology landscape.
What You'll Learn
Our comprehensive curriculum covers every aspect of XR and AR development, from initial concept to final presentation. You'll gain practical, hands-on experience with industry-standard tools and techniques.
Storyboarding Mastery
Learn to map out compelling narratives and visualise your immersive experiences before diving into production. Develop professional storyboarding techniques that bring your ideas to life.
Scene Design & Creation
Master the fundamentals of creating engaging virtual environments. Understand spatial design, user flow, and how to craft immersive worlds that captivate your audience.
Audience Engagement
Discover the psychology behind immersive experiences. Learn to design interactive elements that keep users engaged and create memorable moments that resonate.
Skills & Outcomes
By completing the XR Storytelling Lab, you'll develop a comprehensive skillset that positions you at the forefront of the immersive technology revolution. These capabilities extend far beyond technical proficiency, encompassing the creative and collaborative skills essential for success.
XR & AR Design Excellence
Gain proficiency in creating compelling mixed reality experiences using industry-standard tools and workflows.
Creative Thinking
Develop innovative approaches to problem-solving and learn to think outside conventional boundaries.
Presentation Mastery
Build confidence in presenting your work professionally to stakeholders, clients, and audiences.
Team Collaboration
Work effectively in creative teams, sharing ideas and contributing to collective projects.
Entrepreneurial Mindset
Understand how to commercialise your XR projects and think strategically about creative ventures.
Advanced Problem-Solving
Tackle technical and creative challenges with confidence using systematic approaches.
Your Capstone XR Project
Showcase Your Immersive Creation
The pinnacle of your XR Storytelling Lab experience is the capstone project, a fully realised immersive XR experience that demonstrates everything you've learnt. This isn't just an assignment; it's your portfolio piece, your calling card to the industry.
Throughout the course, you'll progressively build towards this moment, applying storyboarding techniques, scene design principles, and engagement strategies to create something truly extraordinary. You'll receive expert feedback and guidance at every stage, ensuring your project reaches its full potential.
The course culminates in a professional showcase event where you'll present your immersive project to fellow students, instructors, and invited guests from the industry. This is your opportunity to demonstrate your newfound skills, receive valuable feedback, and make connections that could launch your career in XR.
Previous capstone projects have ranged from educational AR experiences to artistic VR installations, interactive storytelling environments to innovative training simulations. What will you create?

Professional Portfolio Development
Your capstone project becomes a centrepiece of your professional portfolio, demonstrating real-world XR development capabilities to potential employers or clients.
Course Structure & Format
01
Flexible Schedule
Two engaging 2-hour sessions per week, designed to fit around your professional and personal commitments.
02
Eight-Week Journey
A carefully structured 8-week programme that takes you from XR fundamentals to capstone project completion.
03
Intimate Learning Environment
Small cohorts of just 12 students ensure personalised attention and meaningful peer collaboration.
04
Hands-On Approach
Every session balances theory with practical application, ensuring you learn by doing.
05
Expert Guidance
Benefit from continuous feedback and mentorship from industry professionals throughout your journey.
Our carefully designed curriculum ensures optimal learning outcomes. With just 12 students per cohort, you'll receive the individual attention necessary to master complex concepts whilst benefiting from rich peer interaction. The twice-weekly format maintains momentum whilst allowing time for independent work on your projects between sessions.
Convenient Locations Across Greater London
We've made it easy for aspiring XR creators across Central London and surrounding areas to access world-class training. Choose the location that works best for you.
Central London
Our flagship location in the heart of the capital, easily accessible via multiple transport links. Perfect for professionals and students seeking the urban creative energy.
Watford
Convenient for residents of Hertfordshire and North London, with excellent rail connections and ample parking facilities.
Rickmansworth
A peaceful setting on the Metropolitan line, ideal for those seeking a quieter learning environment without sacrificing accessibility.
Chorleywood
Nestled in the Chilterns with outstanding transport links, offering a perfect balance of accessibility and tranquillity.
All our locations feature state-of-the-art facilities with the latest XR and AR equipment, ensuring you have access to professional-grade technology throughout your learning journey.
Expert Instruction & Safe Learning Environment
Learn from Industry Leaders
Your instructors bring a wealth of real-world experience from across the creative and technology sectors. Our teaching team includes higher-education lecturers who understand pedagogical best practices, former marketing directors who've led major campaigns, and industry professionals actively working in XR development.
This diverse expertise ensures you receive not just technical training, but insights into the commercial realities of the XR industry, creative strategy, and professional practice. You'll learn from people who've successfully navigated the challenges you'll face in your own XR career.
Every instructor is passionate about nurturing the next generation of XR creators and committed to your success.
Your Safety is Our Priority
We take safeguarding seriously. All Merrill Multimedia Lab trainers are DBS checked and have completed comprehensive safeguarding training. We maintain the highest standards of professional conduct and create a learning environment where every student feels safe, respected, and supported.
Our commitment to safeguarding extends beyond legal requirements, it's fundamental to our educational philosophy. We foster an inclusive, welcoming atmosphere where creativity can flourish.
Investment in Your Creative Future
£399
Complete Course Fee
Exceptional value for eight weeks of expert instruction, hands-on XR training, and a portfolio-ready capstone project
12
Maximum Cohort Size
Intimate learning environment ensuring personalised attention and meaningful collaboration
32
Total Contact Hours
Comprehensive hands-on training spread across 16 engaging sessions over two months
At just £399, the XR Storytelling Lab represents an exceptional investment in your creative and professional development. This comprehensive fee includes all instruction, access to professional XR equipment, software licenses, and support throughout your capstone project development.
Consider what you're gaining: expert mentorship from industry professionals, hands-on experience with cutting-edge technology, a professional portfolio piece, and the skills to pursue opportunities in one of the fastest-growing sectors in creative technology.
Many similar programmes cost thousands of pounds. We've designed the XR Storytelling Lab to be accessible whilst maintaining the highest standards of instruction and outcomes. Payment plans may be available, contact us to discuss options.
Begin Your XR Journey
Course Starts 5th January 2026
Spaces are limited to just 12 students per cohort across all locations. Early enrolment is strongly recommended to secure your place in this transformative programme.
Don't miss this opportunity to master XR storytelling, build an impressive portfolio project, and position yourself at the forefront of immersive technology. Whether you're looking to launch a new career, enhance your existing creative practice, or simply explore the exciting world of XR and AR, the Merrill Multimedia Lab is your launchpad.
Ready to create your own immersive XR experience?
Join a community of forward-thinking creators and bring your immersive visions to life. Your XR storytelling journey begins here.